Do you sell women’s apparel online? While many women’s clothing sites show their pieces laid flat or on a mannequin, using a live model can make your pieces come to life. Models allow your customer to better imagine themselves wearing a specific piece.
Finding and working with models can be an intimidating process. You’re paying them for a short time period so you need to make sure that you get the images you need. Here are some things to keep in mind…
1. Get Your Pieces Camera Ready.
This may seem obvious but you want to make sure all your clothing pieces are pressed, steamed and cleaned. It is not uncommon for clothing to be wrinkled when taken out of a box to be photographed. Also, keep a lint roller and tape handy to pick up any of those fuzz balls or stray hairs during the shoot.
2. Choose Your Models Carefully
Many small business owners use friends and family or themselves as models. Ideally, whoever you choose to model for you should be your target customer – this doesn’t mean others can’t wear your clothing but if most of your customers are in their twenties, show models in that age group modeling your products. If your customers can relate to the model, it makes it easier for them to imagine how the clothing would look on them.
Before shooting begins, think about what angles you want to see your products shown. You’ll want to relate this to your model so they have a better idea of how to pose and to showcase your pieces.
If you’re working with an inexperienced model, keep some pose ideas handy by looking at magazines or online at other retailer sites.
4. Safety Pins
Your clothing may not fit the model perfectly. So keep some safety pins to pin the clothing to fit the way it is supposed to.
5. Shoot Different Angles
Give your customer a clear idea of how the garment will look on them and the best way to do this is to capture the garment from a number of angles. Depending on the type of clothing you’re selling, you might want to encourage your model to move around to capture the way the fabric flows. You always want to make sure you have a front, side and back view of each piece.
One final tip is to play some music and throw in some props that will help your model relax. If your model looks uncomfortable, it’ll show in her expressions, and it’ll impact the way the pictures turn out.
Have you used models before? Please share how it turned out and what you learned…